{"id":14427,"date":"2025-02-12T13:09:36","date_gmt":"2025-02-12T13:09:36","guid":{"rendered":"https:\/\/lwadvisory.se\/?p=14427"},"modified":"2025-02-12T14:03:10","modified_gmt":"2025-02-12T14:03:10","slug":"lasning-inom-datskydd-som-inte-lett-till-losning-utan-sondring","status":"publish","type":"post","link":"https:\/\/lwadvisory.se\/en\/lasning-inom-datskydd-som-inte-lett-till-losning-utan-sondring\/","title":{"rendered":"L\u00e5sning inom datskydd som inte lett till l\u00f6sning utan s\u00f6ndring"},"content":{"rendered":"

I \u00f6ver nio \u00e5r har vi h\u00f6rt att e-Privacy Regulation (ePR) var p\u00e5 v\u00e4g att antas av EU:s institutioner och att vi d\u00e4rmed skulle f\u00e5 en ny lagstiftning f\u00f6r digital marknadsf\u00f6ring \u2013 exempelvis via e-post, cookies och sociala medier, men s\u00e5 \u00e4r inte fallet l\u00e4ngre.<\/strong><\/p>\n

ePR har ”\u00f6verlevt” tv\u00e5 EU-kommissioner (att j\u00e4mf\u00f6ra med regeringar) som f\u00f6rs\u00f6kt f\u00e5 medlemsl\u00e4nderna att enas om lagf\u00f6rslaget. Problemet har varit att ePR inkluderade ett regler som dels p\u00e5verkar den digitala marknadsf\u00f6ringen, dels den digitala infrastrukturen. Denna kombination gjorde att m\u00e5nga medlemsstater och fraktioner i Europaparlamentet s\u00e5g m\u00f6jligheter att f\u00f6rhandla fram kompromisser mellan dessa omr\u00e5den \u2013 exempelvis fri roaming i utbyte mot striktare samtyckesregler f\u00f6r e-postmarknadsf\u00f6ring.<\/p>\n

Under de senaste \u00e5ren har det blivit tydligt att ePR fastnat i en ond cirkel, d\u00e4r inga framsteg gjorts. D\u00e4rf\u00f6r har den nytilltr\u00e4dda EU-kommissionen beslutat att dra tillbaka lagf\u00f6rslaget och ist\u00e4llet l\u00e5t ta fram n\u00e5got annat i dess st\u00e4lle.<\/p>\n

Varf\u00f6r beh\u00f6vs en ny lagstiftning?<\/strong><\/h5>\n

Den nuvarande lagstiftningen p\u00e5 omr\u00e5det, e-Privacy Directive, b\u00f6rjar bli f\u00f6r\u00e5ldrad. Den reglerar metoder f\u00f6r digital marknadsf\u00f6ring som i m\u00e5nga fall har \u00f6vergetts, samtidigt som teknikutvecklingen har skapat nya metoder som direktivet inte omfattar. Det inneb\u00e4r att dagens regler fortsatt g\u00e4ller, vilket inneb\u00e4r att f\u00f6retag fortsatt m\u00e5ste f\u00f6rh\u00e5lla sig till bland annat marknadsf\u00f6ringslagen, lagen om elektronisk kommunikation och lagen om elektroniska anslagstavlor.<\/p>\n

Vad h\u00e4nder nu?<\/strong><\/h5>\n

Det \u00e4r \u00e4nnu oklart exakt vad som kommer att ers\u00e4tta ePR, men EU-kommissionen har insett att den tidigare strategin inte fungerade. Det mest sannolika \u00e4r att delar av ePR bryts ut och inkluderas i andra, mer anpassade lagf\u00f6rslag. Behovet av att modernisera regelverket kvarst\u00e5r, s\u00e5 vi kan vara s\u00e4kra p\u00e5 att nya f\u00f6rslag kommer att presenteras.<\/p>\n

Vad inneb\u00e4r detta f\u00f6r dig som f\u00f6retagare?<\/strong><\/h5>\n

Framtiden \u00e4r nu mer os\u00e4ker \u00e4n tidigare. Vi trodde oss ha en tydlig bild av de kommande regelverken och har anpassat oss d\u00e4refter \u2013 exempelvis genom att samla in samtycken f\u00f6r cookies enligt ePR:s f\u00f6rv\u00e4ntade krav. N\u00e4r det g\u00e4ller cookies har den nuvarande l\u00f6sningen, d\u00e4r samtycken delas upp efter olika kategorier, implementerats av EU:s dataskyddsmyndigheter baserat p\u00e5 ePR:s f\u00f6rslag. Den kommer dock troligen att kvarst\u00e5 eftersom myndigheterna anser att den fungerar v\u00e4l.<\/p>\n

Som f\u00f6retagare g\u00e4ller det nu att forts\u00e4tta f\u00f6lja befintlig lagstiftning, h\u00e5lla sig uppdaterad och vara beredd att anpassa sig till de f\u00f6r\u00e4ndringar som kommer.<\/p>\n

Om du har fr\u00e5gor om hur tillbakadragandet av ePR kan p\u00e5verka din verksamhet \u00e4r du varmt v\u00e4lkommen att kontakta oss p\u00e5 LWA \u2013 vi hj\u00e4lper dig g\u00e4rna.<\/p>\n

Kontakt:<\/p>\n

Axel Tandberg<\/strong>
\nDataskyddsexpert – LW Advisory
\naxel.tandberg@legalworks.se<\/p>","protected":false},"excerpt":{"rendered":"

I \u00f6ver nio \u00e5r har vi h\u00f6rt att e-Privacy Regulation (ePR) var p\u00e5 v\u00e4g att antas av EU:s institutioner och att vi d\u00e4rmed skulle f\u00e5 en ny lagstiftning f\u00f6r digital marknadsf\u00f6ring \u2013 exempelvis via e-post, cookies och sociala medier, men s\u00e5 \u00e4r inte fallet l\u00e4ngre. ePR har ”\u00f6verlevt” tv\u00e5 EU-kommissioner (att j\u00e4mf\u00f6ra med regeringar) som […]<\/p>","protected":false},"author":1,"featured_media":14428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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