{"id":826,"date":"2021-01-18T09:59:18","date_gmt":"2021-01-18T09:59:18","guid":{"rendered":"http:\/\/zxx.27a.myftpupload.com\/?p=826"},"modified":"2021-02-09T12:42:13","modified_gmt":"2021-02-09T12:42:13","slug":"ratt-hanterad-kunddata-ar-den-nya-oljan-och-borjan-pa-din-framgangsrika-e-handel","status":"publish","type":"post","link":"https:\/\/lwadvisory.se\/en\/ratt-hanterad-kunddata-ar-den-nya-oljan-och-borjan-pa-din-framgangsrika-e-handel\/","title":{"rendered":"R\u00e4tt hanterad kunddata \u00e4r den nya oljan &#8211; och b\u00f6rjan p\u00e5 din framg\u00e5ngsrika e-handel"},"content":{"rendered":"<p><em>I den h\u00e4r artikelserien presenterar vi st\u00f6d till f\u00f6retagare kring den juridik som omger e-handel. Det handlar om krav p\u00e5 information, personuppgiftshantering, marknadsf\u00f6ring, leverant\u00f6rsavtal och k\u00f6pvillkor med mera. S\u00e4rskilt nyttigt f\u00f6r dig som avser starta en webbutik och \u00e4r ny \u201datt s\u00e4lja saker p\u00e5 n\u00e4tet\u201d, men \u00e4ven f\u00f6r dig som ser \u00f6kad trafik p\u00e5 din webbplats. Utmaningar \u00e4r ocks\u00e5 m\u00f6jligheter.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><a href=\"http:\/\/zxx.27a.myftpupload.com\/2020\/11\/starta-en-e-handel-vad-ar-allmanna-villkor-och-varfor-behover-man-det\/\" data-type=\"URL\" data-id=\"http:\/\/zxx.27a.myftpupload.com\/2020\/11\/starta-en-e-handel-vad-ar-allmanna-villkor-och-varfor-behover-man-det\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00e4s del ett i v\u00e5r artikelserie h\u00e4r.<\/a><\/strong><\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p>Du har kanske h\u00f6rt det f\u00f6rut? \u201dData \u00e4r den nya oljan\u201d. Det s\u00e4gs att den som samlar in och anv\u00e4nder data f\u00f6r att generera verksamhetsnytta och innovation blir vinnare.&nbsp;<\/p>\n\n\n\n<p>Det \u00e4r ingen tvekan om att data blir allt viktigare f\u00f6r de flesta verksamheter, men f\u00f6r e-handlare som vill bli verkliga vinnare b\u00f6r mantrat vara \u201d<em>r\u00e4tt hanterad<\/em>&nbsp;data \u00e4r den nya oljan\u201d. \u00c5 andra sidan finns det exempel p\u00e5 att felaktig hantering av kunddata har resulterat i kraftig badwill och f\u00f6rlust av kunder som ett resultat av e-handlarens agerande kommit ut i exempelvis sociala medier.&nbsp;<\/p>\n\n\n\n<p>G\u00f6r r\u00e4tt fr\u00e5n b\u00f6rjan!<\/p>\n\n\n\n<p>En viktig framg\u00e5ngsfaktor f\u00f6r den som vill kunna dra nytta av data \u00f6ver tid \u00e4r att investera i att s\u00e4kerst\u00e4lla efterlevnad av best\u00e4mmelserna i den europeiska dataskyddsf\u00f6rordningen, GDPR, som g\u00e4ller f\u00f6r alla som hanterar personuppgifter i sin verksamhet. F\u00f6r m\u00e5nga kan det kanske uppfattas om en \u00f6verm\u00e4ktig (och kanske on\u00f6dig) uppgift att ta h\u00f6jd f\u00f6r GDPR redan i uppstarten av en verksamhet \u2013 det finns ju s\u00e5 mycket annat som m\u00e5ste g\u00f6ras som \u00e4r roligare, dessutom \u00e4r tid och pengar en bristvara.&nbsp;<\/p>\n\n\n\n<p>Till dig som tycker att GDPR kan v\u00e4nta vill vi p\u00e5minna om det gamla uttrycket \u201dgenv\u00e4gar \u00e4r senv\u00e4gar\u201d. Med r\u00e4tt angreppss\u00e4tt fr\u00e5n b\u00f6rjan kommer du att kunna tj\u00e4na stort i slut\u00e4nden. Vi har sett alltf\u00f6r m\u00e5nga exempel d\u00e4r ett sent uppvaknande i dataskyddsfr\u00e5gor har lett till h\u00f6ga kostnader och stora f\u00f6rseningar till f\u00f6ljd av att system m\u00e5ste byggas om.&nbsp;<\/p>\n\n\n\n<p>En annan viktig aspekt n\u00e4r det g\u00e4ller GDPR \u00e4r f\u00f6rst\u00e5s att vi alla blir mer och mer uppm\u00e4rksamma p\u00e5 hur v\u00e5ra uppgifter hanteras av f\u00f6retag, myndigheter och andra organisationer. Vi kan redan nu se att e-handlare och andra som \u00e4r beroende av data delas upp i ett A-lag och ett B-lag, d\u00e4r A-laget hanterar data p\u00e5 ett transparent s\u00e4tt och d\u00e4rmed f\u00f6r nya och n\u00f6jda kunder, medan B-laget f\u00e5r sv\u00e5rt att hitta en bra utv\u00e4xling. Transparens bygger f\u00f6rtroende och \u201dambassad\u00f6rer\u201d, vilket bygger din aff\u00e4r.&nbsp;<\/p>\n\n\n\n<p>Om argumenten ovan inte har gjort dig intresserad av att jobba med GDPR \u00e5terst\u00e5r bara att p\u00e5minna om du ocks\u00e5 kan bli tvungen att betala sanktionsavgifter eller skadest\u00e5nd om du bryter mot GDPR, \u00e4ven om vi inte tycker att detta ska vara den prim\u00e4ra drivkraften f\u00f6r att hantera data p\u00e5 r\u00e4tt s\u00e4tt.<\/p>\n\n\n\n<p><strong>7 steg f\u00f6r att komma ig\u00e5ng<\/strong><\/p>\n\n\n\n<p>Men hur kommer man d\u00e5 ig\u00e5ng med sitt GDPR-arbete? V\u00e5rt f\u00f6rslag \u00e4r att du som etablerar en e-handelsverksamhet jobbar enligt f\u00f6ljande:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Skapa en medvetenhet i organisationen. Om dina medarbetare inte \u00f6versiktligt f\u00f6rst\u00e5r GDPR och inte vet varf\u00f6r det \u00e4r viktigt att arbeta med dataskydd, blir det sv\u00e5rt att f\u00e5 arbetet l\u00e5ngsiktigt h\u00e5llbart.<\/li><li>A och O i dataskyddsarbetet \u00e4r att ha koll p\u00e5 vilka personuppgifter som behandlas. Det b\u00e4sta s\u00e4ttet att skaffa den kollen \u00e4r att uppr\u00e4tta en s\u00e5 kallad registerf\u00f6rteckning (eller f\u00f6rteckning \u00f6ver personuppgiftsbehandlingar) inte bara \u00e4r ett bra kartl\u00e4ggningsverktyg utan \u00e4ven ett krav enligt GDPR. Dessutom har vi sett att det \u00e4r en bra grund f\u00f6r diskussion och en utbildning f\u00f6r organisationen, som d\u00e4rigenom uppfyller punkten 1 ovan!&nbsp;<\/li><li>Dubbelkolla att allt i registerf\u00f6rteckningen st\u00e4mmer \u2013 har du fel uppgifter i f\u00f6rteckningen f\u00e5r du sv\u00e5rt att hamna r\u00e4tt. Dessutom b\u00f6r du d\u00e5 och d\u00e5, i vart fall om du g\u00f6ra n\u00e5gra \u00e4ndringar i dina system eller fl\u00f6den, ocks\u00e5 se till att f\u00f6rteckningen \u00e4r korrekt. Om du inte kan hantera allt sj\u00e4lv, \u00e4r det bra att utse n\u00e5gon med bra inblick att hantera f\u00f6r de personuppgifter som denne ansvarar f\u00f6r. Exempelvis f\u00f6r processerna kring marknadsf\u00f6ring, k\u00f6p eller anst\u00e4llda.&nbsp;<\/li><li>Med utg\u00e5ngspunkt i registerf\u00f6rteckningen b\u00f6r du st\u00e4mma av att dina personuppgiftsbehandlingar \u00e4r ok enligt GDPR. D\u00e5 tvingas du att systematiskt g\u00e5 igenom de centrala omr\u00e5dena i GDPR, och vidta \u00e5tg\u00e4rder om det \u00e4r n\u00e5got som beh\u00f6ver fixas f\u00f6r att du ska hamna r\u00e4tt.<\/li><li>Informera de registrerade. F\u00f6r dig som e-handlare blir det viktigaste verktyget antagligen din \u201dintegritetspolicy\u201d, dvs. den information som du l\u00e4mnar p\u00e5 din webb eller p\u00e5 annat s\u00e4tt. Mycket av inneh\u00e5llet i denna f\u00e5r du gratis genom att g\u00f6ra arbetet under punkt 2. T\u00e4nk p\u00e5 att all information till kunderna m\u00e5ste ges INNAN ni samlar in data.&nbsp;<\/li><li>S\u00e4tt upp och dokumentera de processer som kr\u00e4vs f\u00f6r att du ska kunna efterleva GDPR. Det kan t.ex. handla om att ha hand om \u00f6nskem\u00e5l fr\u00e5n registrerade (som vill ha registerutdrag, tacka nej till framtida marknadsf\u00f6ring eller som vill att du raderar deras uppgifter), hur och n\u00e4r du raderar\/gallrar uppgifter fr\u00e5n dina system eller vilka principer som ska g\u00e4lla f\u00f6r tilldelning av beh\u00f6righeter i systemen. T\u00e4nk p\u00e5 att ha bitr\u00e4desavtal med era leverant\u00f6rer, s\u00e5 att ni kan s\u00e4kerst\u00e4lla att de g\u00f6r ett lika bra GDPR-jobb som ni g\u00f6r<\/li><li>Se till att du har en beredskap f\u00f6r att hantera personuppgiftsincidenter, t.ex. obeh\u00f6rig \u00e5tkomst till eller f\u00f6rlust av personuppgifter. Vid en incident har du 72 timmar p\u00e5 dig att anm\u00e4la incidenten till Integritetsskyddsmyndigheten, och har du inte n\u00e5gon plan p\u00e5 plats rinner timmarna fort iv\u00e4g.<\/li><\/ol>\n\n\n\n<p>Nu har du b\u00f6rjat f\u00e5 bra ordning p\u00e5 det hela, men du \u00e4r inte i m\u00e5l om du vill efterleva GDPR hela v\u00e4gen. Du m\u00e5ste \u00e4ven kunna&nbsp;visa&nbsp;att du f\u00f6ljer GDPR. En del \u00e4r att dokumentera det arbete du gjort ovan. F\u00f6r att n\u00e5 dit beh\u00f6ver du antagligen sj\u00f6s\u00e4tta ett dataskyddsprogram, men det l\u00e4mnar vi till ett annat inl\u00e4gg \u2013 h\u00e4r och nu fokuserar vi ju p\u00e5 hur du kommer ig\u00e5ng med ditt arbete.<\/p>\n\n\n\n<p>\u00d6verm\u00e4ktigt? Njae, GDPR \u00e4r precis som elefanten \u2013 man f\u00e5r ta det bit f\u00f6r bit.<\/p>\n\n\n\n<p>Kr\u00e5ngligt? Njae, inte om man som vi \u2013 tillsammans med v\u00e5ra kunder \u2013 har g\u00e5tt igenom processen f\u00f6rut. Fastnar du, finns givetvis hj\u00e4lp att f\u00e5 av oss. <a rel=\"noreferrer noopener\" href=\"http:\/\/zxx.27a.myftpupload.com\/kontakt\/\" target=\"_blank\">Kontakta oss h\u00e4r<\/a> s\u00e5 ber\u00e4ttar vi mer!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>L\u00e4s v\u00e5ra andra artiklar i denna artikelserie:<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/zxx.27a.myftpupload.com\/2020\/11\/starta-en-e-handel-vad-ar-allmanna-villkor-och-varfor-behover-man-det\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starta en e-handel \u2013 vad \u00e4r allm\u00e4nna villkor och varf\u00f6r beh\u00f6ver man det?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I den h\u00e4r artikelserien presenterar vi st\u00f6d till f\u00f6retagare kring den juridik som omger e-handel. Det handlar om krav p\u00e5 information, personuppgiftshantering, marknadsf\u00f6ring, leverant\u00f6rsavtal och k\u00f6pvillkor med mera. S\u00e4rskilt nyttigt f\u00f6r dig som avser starta en webbutik och \u00e4r ny \u201datt s\u00e4lja saker p\u00e5 n\u00e4tet\u201d, men \u00e4ven f\u00f6r dig som ser \u00f6kad trafik p\u00e5 din [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,57],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","hentry","category-blog","category-ehandel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e4tt hanterad kunddata \u00e4r den nya oljan - och b\u00f6rjan p\u00e5 din framg\u00e5ngsrika e-handel -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lwadvisory.se\/en\/ratt-hanterad-kunddata-ar-den-nya-oljan-och-borjan-pa-din-framgangsrika-e-handel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e4tt hanterad kunddata \u00e4r den nya oljan - och b\u00f6rjan p\u00e5 din framg\u00e5ngsrika e-handel -\" \/>\n<meta property=\"og:description\" content=\"I den h\u00e4r artikelserien presenterar vi st\u00f6d till f\u00f6retagare kring den juridik som omger e-handel. Det handlar om krav p\u00e5 information, personuppgiftshantering, marknadsf\u00f6ring, leverant\u00f6rsavtal och k\u00f6pvillkor med mera. 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